Case Studies

Work that holds up under commercial pressure

Condensed themes from our commercial work. Full write-ups can be shared under NDA.

Marketing Funnel

Media Mix and Attribution, Purchase Propensities, Customer LTV and Churn Models.

  • Media mix & attribution
  • Purchase propensities
  • Customer LTV
  • Churn models

Experimentation

A/B Testing, Online and Batch Experiments, Multi-Arm Bandits.

  • A/B testing
  • Online & batch experiments
  • Multi-arm bandits

Optimisation

Dynamical Pricing, Promotion and Budget Optimisation.

  • Dynamical pricing
  • Promotion optimisation
  • Budget optimisation

Simulations

Scenario Planning, Capturing Behaviour and Variability Over Time.

  • Scenario planning
  • Behaviour over time
  • Variability

Data Science, ML and AI Audit

Audit on use of PI data, logics, bias and systematics in analysis.

  • PI data audit
  • Logics & rules
  • Bias & fairness
  • Systematics in analysis

Note

Want a deeper walkthrough?

We can share more detail under NDA, including methods, constraints and what we would do differently next time.

Contact us Explore services